Build things people actually need

A world-class CPO is expensive. But the cost of not having one—building the wrong product, missing market timing, burning runway—is far more expensive.

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The Web3 Product Problem

Most Web3 companies fall in love with their technical wizardry—the smart contracts, the consensus mechanisms, the cryptographic innovations. They build technically impressive products that solve problems users don't have.

Meanwhile, the real needs of the market go ignored. Users struggle with confusing UX, unclear value propositions, and products that feel like solutions searching for problems.

The result?

Millions spent building the wrong thing. Runways burned. Teams demoralized. And founders wondering why their brilliant tech isn't getting traction.

Product-market fit illustration

20+ Years Finding What Works

We bring over two decades of experience discovering what real users and customers actually need—not what founders think they need.

User-First Mindset

Deep expertise in user research, behavioral psychology, and product discovery to uncover real needs and validate assumptions before building.

Proven Track Record

Successfully guided startups from seed to Series B and beyond, helping teams find product-market fit faster and scale sustainably.

Three-Phase Approach

We adapt our engagement model to match your startup's stage and needs—from seed to Series B or TGE.

1

Discovery

Validate assumptions, understand user needs, and define the problem worth solving. Perfect for early-stage startups looking for product-market fit.

2

Acceleration

Scale what's working with robust product processes, clear roadmaps, and cross-functional alignment. Ideal for startups with initial traction.

3

Scale

Build sustainable product organizations with team development, systems, and strategic planning for long-term growth.

The Bridge Between Vision and Delivery

We work seamlessly with both institutional stakeholders and engineering teams, ensuring everyone speaks the same language and the team delivers value, not just features.

For Stakeholders

Translate business goals into clear product strategy. Provide visibility into progress, risks, and opportunities. Make confident decisions backed by data and user insights.

  • Strategic roadmapping & prioritization
  • Investor & board communication
  • Market opportunity analysis

For Engineering Teams

Clear requirements, validated priorities, and continuous feedback loops. We help engineers understand the "why" behind the work and focus energy on what truly moves the needle.

  • User story definition & acceptance criteria
  • Agile coaching & sprint facilitation
  • Technical trade-off guidance

The Result

Alignment across the organization. Engineering teams that understand user impact. Stakeholders who trust the process. And most importantly—products that deliver real value, not just shipped features.

Ready to Build What Users Actually Need?

Let's talk about where you are, where you want to go, and how fractional CPO leadership can help you get there faster.

Schedule a Call